What is the Best Email Application for Business?

It’s 2019, and by now many would have suspected that email would have been weaned out. We were all supposed to be driving flying cars, browsing the internet through high-tech glasses as we walked down the street, and much, much more.

Luckily, for all the email services, email continues to be one of the top methods in relaying and receiving information from clients, coworkers, friends, and family.

Today email clients are packed with many different features, further improving user experience.

In this article I’ll cover a few of the most popular email client applications, and briefly compare Gmail and Outlook – two of the most popular clients around.

The Alternatives

eM Client

Don’t worry, this recreation of the wheel will allow you to feel accustomed quickly. Similar features such as account linking, calendars, contacts, and tasks are not all that eM Client offers. Setting itself apart, this email client application is great at detecting languages, allowing users to translate texts easily. Additionally, you can efficiently reduce the number of duplicates in your email using its “Deduplicator” tool.

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Mailbird

Prefer icons over texts? Mailbird is like Gmail without the texts. Tired of that Gmail look, you can even change the look with different template options. Not convinced? What embraces Mailbird’s individuality are the many integrated apps and features; utilizing apps such as Trello, Slack, Asana, WhatsApp and WeChat; great for communication and project organization.

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Thunderbird

Created by Mozilla, the firebird continues its presence in the world of email applications. Utilizing tabs, Thunderbird allows you to keep tabs for each opened email, chats, calendar, and tasks. To create a new email, a new window will open up. Since it’s an open-source application, the community continues to upgrade features and create add-ons. Thunderbird is great for users with Google Chat, Twitter, IRC, or XMPP, allowing users to access any account through tabs.

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Inky

You can never be too safe and Inky reminds us of that. With built around security, preventing phishing attacks – by using integrated AI and algorithms – you don’t have to worry about pesky, unwanted, phishing emails. Inky scans both internal and external emails to alert you of possible attacks, other email client services don’t offer systems enabling this feature.

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G-Suite (Gmail) vs. Office 365 (Microsoft Outlook)

Being considered the most reliable email client is a big name to carry around. One of the oldest email clients, Microsoft’s Outlook is still widely used and for many reasons.

With email scheduling, email management through its automated pathways, excellent meeting coordination support, and added features, it’s no wonder Outlook continues to be the go-to service for businesses.

Looking for support? Here’s where Outlook stands far ahead of Google’s professional Gmail service, available with a G Suite license.

If you’re having email problems, Microsoft support is readily available to assist. Office 365 also comes with the entire Microsoft suite; Word, Excel, PowerPoint, and many more familiar productivity applications. These apps have yet to be duplicated by other clients, though some businesses prefer the snappy, cloud-first apps of Google.

G-Suite, formerly known as Google Apps, still leads the industry in email usage through their Gmail platform. From universities to users on YouTube, almost everyone has a Gmail account (or two).

Google’s Calendar makes it easy for everyone in the company to access and manage tasks and stay on the same page about deliveries and due-dates. That’s great, essentially a more accessible option from Outlook.

Is that it? Not a chance. Where G Suite sets itself apart is with Google Drive and its ability to provide automatic, instant backups as you complete your work. No one likes to be without backup support and G Suite does an excellent job of protecting you and your work; saving content as you work so the fear of losing that big project at the last minute is a thing of the past.

Which Email Client is Best for Business?

The main difference between Gmail and Outlook comes down to cost. Hands down, what G Suite offers is like a daily Christmas gift.

From dozens of additional applications to the ease of use, G Suite does just about everything you could need. Likewise, Office 365, with a slightly higher cost, is more useful and provides you with additional features and improved performance per application – when compared to G Suite as an alternative.

If given the chance, check them both out. Your free-trial with Office 365 may run out, but while you have it, utilize it and decide for yourself if it’s worth the cost. Shop around, having G Suite as a fallback is not a bad plan.

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