E-commerce SEO describes the process of making your online store visible or rank higher in search engine results pages (SERPs). Put simply, this means that if you sell baby clothes online and someone search for baby clothes or something related to it, your online store should show up in the search results the user sees.
Now, we will take this in steps because SEO is quite broad and needs you to have everything or almost everything covered.
Why is E-commerce SEO Important?
You want to make sales or not? That is the right question. In a nutshell, Ecommerce SEO is important to drive traffic to your online store and inevitably increase sales. While it’s true that you can get traffic from paid searches, remember SEO is much more affordable, sustainable and relevant.
- Research has shown that 44% of people start their shopping with a Google search.
- 5% of traffic to e-commerce sites comes from search engines.
If you do not use e-commerce SEO to dig into these benefits, you are doing your business a disservice. You are also not maximizing your business potential.
At the same time an ineffective or poor e-commerce SEO strategy will not help you rank or gain visibility. More stats prove that staying behind is not beneficial to your business.
- Only 4.8% of web users make it to the second page of a Google search result and only 1.1% make it to page 3.
- The top results on Google search results gain average traffic of 32.5%. Meanwhile, the second page gets 7.6% of traffic.
What do these tell you? They tell you how important e-commerce SEO is and the traffic to be gained. They also tell you that when you do invest in e-commerce SEO, it should be an investment that pays off and lands with first page results.
Where does it start?
E-commerce SEO involves things like optimizing product descriptions, headlines, meta descriptions, navigational structure, mobile-friendliness, website speed and user experience. For more about e-commerce SEO factors click here.
Other pages like homepage, about pages, blog, contact page, and more should be optimized as well.
Tips for E-commerce SEO
- Keywords research
Keywords research are where it all starts for ecommerce SEO. You want to rank for keywords your potential clients would search with. For example, a blog may need to rank for something like this-
‘Tips to increase my website speed’
But as an e-commerce site, you should aim for keywords like this instead,
You see the difference? Research the keywords that are often used in your niche and use them in your site.
- Optimize your site structure for the best user experience (UX)
Search engines and visitors need to be able to navigate your site easily. Ensure your site has a simple structure and is working smoothly. All the traffic will come to waste if users don’t stay more than a split second on your site because they notice a few issues with structure and navigation. The search engine will notice this.
- Work with a digital agency
A digital agency undertakes the work and they help you climb higher in your niche and maximize results from e-commerce SEO without stress.