As long as knives have existed, there has been a demand for them to be sharp. After all, what good is a blunt knife? Sharpening knives normally involves grinding the knife against a rough and hard surface like a stone or material with numerous hard particles like sandpaper or something similar. Over time, the techniques and technology used in the traditional art of knife sharpening have developed, as most who offer a knife sharpening service, utilise far more advanced methods than they ever did in the past.
Just as the technology used to sharpen knives has evolved and changed over the years, so too has the methods and techniques involved in promoting businesses. Even the most traditional services need an online presence.
To highlight this, we are going to look at some of the modern technology employed by traditional knife sharpening businesses to promote their services.
In order to have a web presence, you need to have a website. There are various avenues you can go down to get a fully functioning website that will help promote your business. However, if you are not interested in getting deeply involved in code and programming, WordPress serves as a good alternative.
You will find that many millions of businesses use WordPress for their websites and with good reason. It is easy to use and just about anyone can make a good quality website using it, without fussing too much over code or learning anything drastically new.
Google Ads/Pay Per Click
Just having a website out there is not enough to experience an increase in sales. People need to know about your website, which means you need to advertise it. One of the most potent forms of advertising online for websites is Google Ads, a form of pay-per-click marketing. The basic premise is that you build adverts based on keywords related to your business, to target people searching online for the service. This is a cost-effective form of advertising as you only ever pay for your adverts as they are actually used.
If there is something that is just as important, and in some cases even more important, than having a website, it’s having a presence on the most popular social media platforms. To drive traffic to your site and encourage people to use your services, you need to connect with them. As most people nowadays tend to have accounts with at least one, if not all, of the major social media networks like Facebook, Twitter and Instagram, it makes sense that you need to have an active presence on those too.
That doesn’t mean, however, that you just set up a page and do nothing with it. It is important to be active on the page. You can use Facebook and Twitter to build loyalty in your service by being approachable…answering potential and existing customer’s questions.
Having good quality content on your website, social media channels and anywhere else you promote your business is important. ‘Content is king’ as the saying goes. In recent years, there has been a major shift in what content really works. Videos have become more popular and more effective. It makes sense as they are easier to digest and more interesting than reading a full page of text. Therefore, knife sharpening businesses may find it useful to produce videos, whether it’s instructional tutorials or behind the scene insights into their services, to attract greater numbers of customers.